Enrico Martin
New York, NY
JAN 2023
Architecture design


Discover the allure of Gloria Jeans' latest franchise in Murree's heart. This architectural gem is positioned along the Main Murree Expressway and promises to redefine your coffee experience. With terraced levels and an expansive presence, it beckons to become a landmark, blending seamlessly with its surroundings.

The project’s design challenge lies in harmonizing the architectural vision with the site’s environmental, climatic, topographical, and contextual nuances. Murree’s distinct climatic conditions and varied topography necessitate a design that enhances the customer experience and ensures sustainability and resilience against the elements. Moreover, the design must align with Gloria Jeans’ brand identity, incorporating elements that resonate with its values and aesthetics while providing patrons with a memorable and inviting space.

Drawing upon our extensive experience in architectural design, ODD has adopted a holistic approach that prioritizes synergy between form and function, aesthetics and functionality. By conducting a thorough site analysis and understanding the unique challenges and opportunities presented by the location, our team has developed a design concept that celebrates the natural beauty of the surroundings while maximizing the potential of the site to create a landmark destination. Incorporating principles of biophilic design, sustainable architecture, and brand storytelling, our design proposal aims to create an immersive experience that captivates visitors and fosters a sense of connection with the environment and the brand.

Key Features:

  • Seamless integration with the natural landscape through terraced levels and thoughtful site planning.
  • Utilization of sustainable materials and energy-efficient design strategies to minimize environmental impact.
  • Creation of flexible and inviting spaces that cater to diverse customer preferences and activities.
  • Incorporation of local craftsmanship and cultural elements to enrich the overall aesthetic and foster a sense of place.
  • Emphasis on brand identity through innovative architectural elements, signage, and interior design elements that reflect Gloria Jeans’ values and ethos.
  • Integration of technology and intelligent design solutions to enhance operational efficiency and user experience.

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